How is engagement rate calculated?

Total interactions (likes + comments + saves + shares) divided by your audience basis times the number of posts, as a percentage. By followers: interactions ÷ (followers × posts) × 100. By reach: interactions ÷ (reach × posts) × 100.

What is a good engagement rate?

As a rough cross-platform guide: under 0.5% is low, 1–3.5% is good for most accounts, and over 6% is excellent. Smaller accounts usually see higher rates, and rates fall as you grow, so compare against accounts of a similar size.

Should I use followers or reach?

Reach-based engagement (interactions ÷ people who actually saw the post) is the more accurate performance signal; follower-based is the common public number quoted in media kits. The tool supports both.

Engagement Rate Calculator

Calculate your social media engagement rate in seconds. Enter your followers (or reach) and the likes, comments, saves, and shares on your posts, and get your engagement-rate percentage plus a rating against typical industry benchmarks. Works for Instagram, TikTok, X, and any platform; everything is computed in your browser.

How to use Engagement Rate Calculator

Choose whether to measure against followers or reach/impressions.
Enter your follower (or reach) count and the number of posts you’re averaging.
Add total likes, comments, saves, and shares across those posts.
Read your engagement rate and where it lands on the benchmark bands.

Frequently asked questions

How is engagement rate calculated?: Total interactions (likes + comments + saves + shares) divided by your audience basis times the number of posts, as a percentage. By followers: interactions ÷ (followers × posts) × 100. By reach: interactions ÷ (reach × posts) × 100.
What is a good engagement rate?: As a rough cross-platform guide: under 0.5% is low, 1–3.5% is good for most accounts, and over 6% is excellent. Smaller accounts usually see higher rates, and rates fall as you grow, so compare against accounts of a similar size.
Should I use followers or reach?: Reach-based engagement (interactions ÷ people who actually saw the post) is the more accurate performance signal; follower-based is the common public number quoted in media kits. The tool supports both.

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